Fabric is a modern, friendly life insurance company that makes the application process quick and easy. For over a year I have been consulting with Fabric on everything from a site refresh to fully redesigning the application experience.
MARKETING SITE DESIGN
LIVING STYLE GUIDE
During my first few weeks with Fabric, I was able to give the entire marketing site a refreshed visual look. The previous style didn't reflect the inviting and joyful presence that we knew Fabric could have. I was able to utilize Fabric's unique character design to push the friendly factor and bold, vibrant colors. This responsive refresh includes the homepage, all secondary pages, and the blog.
The original application process was a great step in improving the modern life insurance process, but it was time for a visual and experience overhaul. This included new standalone product pages, a stepped application flow, and brand new dashboard. My favorite challenge was creating a solution for multi stepped questions that have many branches—this was solved with visual groupings, loading states, and interactions that helped make the user understand the relationship of questions that fed in.
Living Style Guide
I worked closely with the development team to create a style and component library. This primarily focused around what specifications they would need for the building blocks of Fabric to make the brand experience seamless. The library created an enormously useful foundation to streamline design going forward, increase consistency, and make it easier to test new designs as we progress.